Key Responsibilities

- Drive and achieve sales, KPI, and profitability targets.
- Actively engage customers by demonstrating products and providing personalized recommendations.
- Assist customers in selecting products that best meet their needs and preferences.
- Provide expert guidance on product features, quality, care instructions, and pricing.
- Promote substitute, complementary, and newly launched products to maximize sales opportunities.
- Calculate purchase costs, process transactions, issue receipts, prepare required documentation, and pack purchases.
- Handle exchanges and returns in accordance with company policies.
- Monitor and improve key retail performance indicators, including:
- Conversion Rate (CR)
- Units Per Transaction (UPT)
- Average Transaction Value (ATV)

Customer Experience & Communication

- Deliver a consistently high standard of customer service and engagement.
- Build strong customer relationships to enhance loyalty and brand advocacy.
- Proactively identify and resolve customer concerns and conflict situations.
- Foster effective communication within the store team and across departments.
- Maintain a positive and professional shopping environment.

Sales Floor Engagement

- Spend approximately 90% of working time on the sales floor.
- Engage actively with customers to drive sales and enhance the customer experience.
- Coach, support, and develop team members through real-time feedback and guidance.
- Lead by example in customer interactions and sales behaviors..

Store Operations

- Process POS transactions, including sales, exchanges, refunds, and discounts, accurately and in compliance with Retail Policies and Procedures.
- Support daily store operations to ensure efficiency and consistency.




- Identify, interpret, and diagnose store performance using operational KPIs.
- Ensure operational standards are consistently maintained.

Loss Prevention

- Support loss prevention initiatives and monitor adherence to operational controls.
- Ensure compliance with security procedures and inventory management practices.
- Minimize shrinkage and investigate discrepancies when necessary.

Reporting & Analysis

- Prepare and analyze sales and operational reports.
- Track sales trends and KPI performance.
- Provide actionable insights and recommendations to improve business performance.
- Support profitability through data-driven decision-making.

Compliance & Safety

- Ensure compliance with company policies, operational procedures, and legal requirements.
- Adhere to workplace health, safety, and security standards.
- Maintain accurate operational documentation and records.
- Promote a safe environment for customers and employees.

Required Skills & Competencies

Sales & Profitability Management

- Strong ability to achieve sales targets and profitability objectives.
- Understanding of payroll management and cost control principles.
- Ability to interpret retail KPIs and implement performance improvement strategies.
- Strong analytical and commercial awareness skills.

Product Knowledge





- Comprehensive understanding of product features, perks, quality standards, pricing, and care instructions.
- Ability to recommend alternative, complementary, and new products effectively.

Customer Service & Communication

- Excellent customer service and relationship-building skills.
- Strong verbal and interpersonal communication abilities.
- Effective conflict resolution and problem-solving skills.
- Ability to collaborate successfully across teams and departments.

Sales Floor Leadership

- Ability to engage customers and coach team members effectively.
- Strong leadership presence and people-development skills.
- Demonstrated ability to lead by example in a fast-paced retail environment.

Inventory & Merchandise Management

- Knowledge of inventory control processes and stock management best practices.
- Experience managing shrink targets and merchandise flow.
- Strong attention to detail and organizational skills.

Visual Merchandising & Presentation

- Understanding of visual merchandising principles and brand presentation standards.
- Ability to maintain attractive and commercially effective product displays.

Self-Leadership

- Ability to work independently and prioritize effectively.
- Strong emotional resilience and adaptability.
- Demonstrates accountability, professionalism, and initiative.

Physical Requirements

- Ability to stand, walk, and move continuously throughout the workday.
- Frequent mobility across the sales floor and stockroom areas.
- Strong speaking and hearing abilities.
- Good near and distance vision, depth perception, and field of vision required to perform essential job functions safely and effectively.

📌 Retail Sales Associate (Gurugram)
🏢 Puma
📍 Gurugram