Roles & Responsibilities

- Responsible for All BTL activity planning and execution of the brand.
- Preparing Marketing Calendar for BTL activities.
- Conceptualizing and driving BTL activations for the brand With monthly offers & Schemes
- Competition analysis to understand the new trends in the market.
- Preparing effective new product launch marketing plan.
- Planning for marketing collaterals like Soft & Hard POSM, Shop Branding, Other On-shop Activity.
- Coordination with agencies / vendors for designing promotional collaterals.
- To ensure greater brand visibility and create higher brand recall. Ensuring compliance with brand guidelines.
- Preparing guideline for marketing collaterals deployment also prepare sales pitch for each product highlighting usp's.




- Regular Meet with retailer & distributor to discuss on collaterals placement and other
- Preparing required MIS.

Requirements

1. Minimum 6 to 8 years of experience in handling Trade Marketing Role

2. Conceptualization & Execution of BTL Activities on PAN India basis

3. Valuable Expertise in execution of marketing collaterals like Soft & Hard POSM, Shop Branding, Other Onshop Activity.

4. Good Database of Vendors

5. Strong Negotiation skills

6. Only Delhi/ NCR candidates should apply

📌 Senior Executive- Trade Marketing (New Delhi)
🏢 AMBRANE INDIA
📍 New Delhi