Job Summary

Role & responsibilities Hiring: Salesforce Marketing Cloud Business Analyst (SFMC BA). Experience: 7+ Years. Notice period: Immediate to 15 days. We are looking for a Salesforce Marketing Cloud Business Analyst with strong expertise in Lead-to-Opportunity (L2O) / Lead-to-Revenue processes, who can drive business transformation through structured analysis, documentation, and stakeholder collaboration.

Responsibilities

- Marketing-to-Sales Process Design (L2O) Define requirements for lead intake, scoring, and automated routing
- Design and document Lead - Account - Contact - Opportunity conversion logic
- Enable accurate campaign attribution and ROI tracking
- Optimize lead flow and reduce leakage across the funnel
- Requirements Leadership & Documentation Conduct discovery workshops to capture business requirements
- Translate requirements into Epics, User Stories & Acceptance Criteria
- Build AS-IS / TO-BE process maps (Lucidchart)




- Own Business Design Documents (BDD) and ensure Definition of Ready
- Functional Support & Collaboration Act as a bridge between business and technical teams
- Collaborate with Salesforce Architects on Flows, Apex, and integrations
- Participate in Sprint Planning, Backlog Grooming & Agile ceremonies
- Testing & Adoption Lead UAT planning, execution, and sign-off
- Create end-to-end test scenarios
- Manage defect triage and resolution tracking

Qualifications / Required Qualifications

- 7+ years of Business Analyst experience
- 3+ years in Salesforce ecosystem (Sales Cloud / SFMC preferred)
- Strong experience in Marketing Ops / Sales Ops (Lead-to-Chance workflows)
- Expertise in Jira, Confluence, Lucidchart
- Experience in Agile/Scrum methodologies
- Salesforce Certifications (BA / Admin).

📌 Salesforce Marketing cloud Business Analyst (Bengaluru)
🏢 Tekskills
📍 Bengaluru