Roles and Responsibilities

Smart Energy Meter Business - India

Position: Marketing Manager - Smart Energy Meters Industry: Smart Metering / Energy / Electrical & Power Location: India

Experience: 8-12 years

Reporting to: Business Head / Head - Smart Metering Business

Job Purpose

The Marketing Manager will be responsible for developing and executing the marketing strategy for the smart energy meter business in India, with a solid focus on market development, utility/EPC engagement, government tenders, customer acquisition, product positioning, and revenue growth.

Key Responsibilities

1. Market Development & Strategy

- Develop and execute the India marketing strategy for smart energy meters.
- Identify emerging market opportunities across DISCOMs, AMISP companies, EPCs, utilities, industrial customers and private distribution companies.
- Conduct market intelligence on competitors, pricing, technologies, regulations and customer requirements.
- Identify new states, customers and business segments for market expansion.
- Develop annual marketing plans, budgets and business targets.

2. Utility & Customer Engagement

- Establish and maintain relationships with senior decision-makers in DISCOMs,

utilities, AMISPs, EPCs and system integrators.

- Understand customer technical, commercial and regulatory requirements and

translate them into business opportunities.

- Organize customer meetings, technical presentations, product demonstrations and

workshops.

- Support the sales team in developing strategic accounts and key customers.

3. Tender & Business Development Support

- Track and analyze smart meter tenders, RFPs, RFQs and upcoming projects across India.
- Coordinate with sales, technical, commercial and management teams for tender

submissions.

- Support preparation of technical-commercial proposals and customer-specific

solutions.

- Develop a tender opportunity pipeline and monitor conversion rates.
- Identify strategic opportunities under government and private-sector smart metering

programs.

4. Product Marketing

- Develop product positioning and value propositions for smart energy meters.
- Prepare product presentations, brochures, technical literature, case studies and

marketing communications.





- Work closely with engineering/R&D; teams on customer feedback and product improvements.
- Communicate product advantages relating to accuracy, reliability, communication

technologies, cybersecurity, interoperability, remote monitoring and total cost of ownership.

5. Market Intelligence & Competition

- Continuously monitor competitors, their products, pricing, market share and customer

strategies.

- Prepare competitor benchmarking and market intelligence reports.
- Track developments in smart metering standards, CEA/BIS requirements,

CPRI/ERDA testing, REC/utility requirements, AMI technologies and government policies.

- Provide management with regular updates on market trends and business risks.

6. Digital & Brand Marketing

- Develop the company's positioning as a credible smart metering technology provider.
- Manage digital marketing initiatives, Linkedln/social media communication, website

content and industry publications.

- Develop technical content, success stories and customer case studies.
- Coordinate participation in exhibitions, conferences and industry forums.

7. Channel & Partner Development

- Identify and develop strategic partnerships with AMISP players, EPC companies,

system integrators, communication technology providers and technology

partners.

- Develop channel strategies for markets where direct sales penetration is limited.
- Support partners with product training, presentations and business development

activities.

8. Sales & Business Performance

- Work closely with the sales team to convert marketing opportunities into orders.
- Maintain a healthy marketing/sales funnel and opportunity pipeline.
- Monitor KPIs such as leads generated, qualified opportunities, tender participation, conversion rate, revenue and market penetration.
- Provide monthly and quarterly business reviews to management.

Key Performance Indicators (KPIs)

- Revenue generated from smart energy meter business
- New customer acquisition




- Qualified opportunity pipeline
- Tender opportunities identified and participated
- Tender conversion/win rate
- Market share growth
- New states/regions developed
- Strategic partnerships established
- Customer engagement and retention
- Marketing ROI
- Competitor intelligence and market reports
- Brand visibility and industry engagement

Candidate Profile

Education

- Bachelor's degree in Electrical/Electronics Engineering, Marketing, Business

Administration or related field.

- MBA/PGDM in Marketing or Business Management would be an advantage.

Experience

- 8-12 years of experience in smart metering, energy meters, electrical equipment,

power distribution, AMI, utilities or related industries.

- Strong experience in B2B marketing and business development in India.
- Experience dealing with DISCOMs, AMISPs, EPCs, utilities and government

organizations is highly desirable.

- Experience in tender-driven businesses and government projects is preferred.

Desired Competencies

- Strong understanding of the Indian smart metering ecosystem.
- Excellent B2B marketing and business development skills.
- Valuable understanding of technical products and ability to communicate technical

concepts commercially.

- Strong customer relationship and stakeholder management skills.
- Good negotiation and presentation skills.
- Analytical approach to market and competitor intelligence.
- Ability to work with cross-functional teams.
- Strong commercial awareness and business orientation.
- Willingness to travel extensively across India.

Preferred Industry Exposure

Candidates from companies involved in:

- Smart Energy Meters
- AMI /AMR
- Smart Grid Solutions
- Power Distribution Equipment
- Electrical/Electronic Metering
- Energy Management Systems
- Utility/EPC Projects
- Communication & loT solutions
- Power & Energy Technology

Ideal Candidate

The ideal candidate should be more than a conventional marketing professional-someone who understands the technical and commercial aspects of smart metering, has strong relationships within the Indian utility ecosystem, can identify upcoming opportunities early, influence customers and partners, and convert market opportunities into profitable business.

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