Position : Manager Public Relations and Social Media

Location : Mumbai

Experience : 10+ years, including at least 3 years in a supervisory or lead role

Employment Type : Full-Time

Reports To : Senior Leadership

Industry : Animation, VFX, Gaming, Media & Entertainment

About 88 Pictures

88 Pictures is a global animation, VFX and gaming studio with operations across Mumbai, Bengaluru, Toronto, and London. The studio collaborates with leading studios, filmmakers, and content creators to deliver high-quality visual storytelling for audiences worldwide.

88 Pictures is looking for an experienced communications professional to lead the studio's public relations, social media, and brand communication function across both its animation and VFX business and its gaming division, 88 Games.

Role Overview

The Manager Public Relations and Social Media will own the studio's external voice across social media, press and industry platforms, covering both the animation and VFX business and 88 Games, the studio's gaming division. The role covers annual communication planning, media strategy, campaign ownership, influencer and creator marketing, creative direction and the management of internal team members, agencies and external partners.

The position is responsible for translating the studio's projects, achievements, and people stories into consistent, well-timed communication across markets, and for ensuring that all external messaging meets the required standards of quality, approval and confidentiality.

Key Responsibilities

Communication Strategy and Planning

- Build the annual and quarterly communication strategy covering social media, public relations, employer branding and corporate communication.
- Define messaging pillars, campaign themes and communication priorities in line with the studio's business and creative objectives.
- Plan and manage the communication calendar across projects, releases, festivals, industry events, awards and hiring drives.
- Own the communication budget, including agency retainers, paid campaigns, event spends and production costs.

Social Media Leadership

- Lead the studio's presence across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
- Set the content strategy, publishing cadence and tone of voice for each platform, and review all content prior to release.
- Direct campaigns around studio projects, milestones, awards, events, employee stories, hiring initiatives and industry developments.
- Establish community management standards for comments, messages and audience interactions, and handle sensitive or escalated responses directly.
- Track platform performance and audience growth, and use insights to refine strategy and content mix.

Creative Direction and Content Oversight

- Provide creative direction for social media posts, carousels, reels, short-form videos, motion graphics, announcements and presentation material.
- Review creative output against the studio's visual identity and brand guidelines, and maintain and update those guidelines as required.
- Guide the use of project artwork, photographs, event footage and employee content across platforms,



in coordination with internal creative teams.
- Brief and manage photographers, videographers, designers and external creative partners.

Public Relations and Media Relations

- Own the PR strategy for studio announcements, project reveals, awards, leadership appointments, events and business milestones.
- Approve press releases, media notes, leadership quotes, company profiles, interview briefs and crisis responses.
- Build and maintain senior-level relationships with journalists, entertainment publications, trade media and industry platforms across India and international markets.
- Lead media interactions, interviews, press events and coverage at industry forums and festivals.
- Manage PR agencies and communication partners, including scope, deliverables, timelines and performance review.
- Prepare leadership for conferences, panels, award events, interviews and public appearances.
- Maintain a coverage tracker and report on share of voice, media reach and campaign outcomes.

Gaming Division – 88 Games

- Own the communication strategy for 88 Games across PR, social media, influencer marketing and community platforms, alongside the studio's animation and VFX communication.
- Plan and manage launch communication for game titles, including announcements, trailers, developer updates, closed tests, wishlist drives and release-day activity.
- Build relationships with gaming and technology media, trade publications, review outlets and industry platforms in India and international markets.
- Lead influencer and creator marketing, including identification of streamers, creators and community voices, outreach, briefing, commercial terms, campaign execution and performance review.
- Manage game community channels and their tone of engagement across platforms such as Discord, Steam, YouTube, Reddit and X, and coordinate community response during launches and updates.
- Represent the division at gaming events, conferences and showcases, including IGDC and comparable industry forums, and manage press and creator activity around them.
- Work closely with game directors, producers and creative leads to plan asset and information releases in line with development milestones and embargo requirements.

Brand and Employer Communication

- Maintain a consistent brand voice across social media, press, corporate and internal communication.
- Partner with HR, Recruitment, Production, Creative and Leadership teams to identify stories and communication opportunities.
- Lead employer-branding programmes, recruitment campaigns and campus or industry outreach communication.
- Oversee newsletters, presentations, event communication and other brand material.

Team and Process Management

- Manage and mentor executives,



interns and support resources within the communications function, including work allocation, review and development.
- Establish approval workflows for all external communication, in coordination with Production, Legal and Leadership.
- Ensure that confidential project, client and partner information is released only after the required approvals, and manage communication risk and reputation issues as they arise.

Required Skills and Experience

- Minimum 10 years of experience in public relations, social media management, corporate communications or brand marketing, with at least 3 years of team or agency management.
- Proven ownership of communication strategy and campaigns for a brand, studio or organisation, from planning through measurement.
- Hands-on experience in influencer and creator marketing, including outreach, negotiation, campaign management and measurement.
- Established media relationships and hands-on experience in drafting and placing press releases, features and interviews.
- Strong copywriting, storytelling, editorial judgement and proofreading ability.
- Sound creative and visual sense, with working knowledge of Canva, Adobe Photoshop, Illustrator, Premiere Pro or similar tools, and the ability to brief and review design and video output.
- Command of social media analytics, platform algorithms and content performance metrics, with the ability to translate data into strategy.
- Experience in managing budgets, agencies and multiple external vendors.
- Experience in handling sensitive announcements, embargoes and confidential information.
- Exposure to animation, VFX, film or the wider media and entertainment industry will be an advantage.
- Familiarity with gaming communities, creator ecosystems and game launch communication will be a strong advantage.

Preferred Candidate Profile

- Strong strategic thinker who is equally comfortable with hands-on execution when required.
- Confident in advising and working directly with senior leadership, creative heads, media professionals and external agencies.
- Able to convert business, project and employee updates into stories that hold audience attention.
- Comfortable in a quick-paced, project-driven studio environment with shifting priorities and confidential timelines.
- Composed and clear in handling media queries, reputation issues and time-sensitive communication.
- Candidates should share a portfolio covering campaigns led, published coverage, social media work and written samples.

Education

Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, Advertising, Media Studies or a related field.

Why Join 88 Pictures

This role carries end-to-end ownership of the public voice and digital presence of a global animation, VFX and gaming studio, spanning both feature and series work and the launch of 88 Games titles. It offers close working exposure to leadership, creative and game development teams, and the opportunity to shape how the studio's projects, achievements and people are seen by audiences and industry across markets.

📌 Manager Public Relations and Social Media (Mumbai)
🏢 88 Pictures
📍 Mumbai