Reports To

VP, Global Operations Strategy

Job Summary

We are looking for a full-time Paid Social Media Lead to own our paid social and programmatic practice end-to-end. This is a senior, hands-on, strategic, growth, and leadership role. You will set social media strategy for a portfolio of US-based accounts, lead creative direction, act as the strategic voice in client relationships, and elevate the capabilities of our Bangalore-based delivery team.

You will be accountable not just for advising on strategy, but for building the practice, the playbooks, quality standards, testing culture, and commercial growth. Being AI-native and demonstrating expertise in AI-driven innovation is critical to this function.

Key Responsibilities Strategy Practice Ownership

- Own paid social media marketing strategy across Meta, TikTok, Reddit, LinkedIn, and programmatic platforms for all assigned accounts
- Lead full-funnel planning across acquisition, retargeting, and brand amplification
- Leverage AI to exponentially speed up testing, delivery, launches, measurement, and growth
- Set channel mix, budget allocation, and measurement frameworks for each engagement
- Identify and run new channel experiments and growth opportunities; scale what works into repeatable offerings
- Establish the paid social programmatic practice s standards, and QA processes

Creative Messaging Leadership
- Define creative strategy frameworks hooks, angles, formats, and iteration cadences, built for platform-native performance
- Partner with creative and delivery teams to increase creative testing velocity and win rates
- Translate platform and user trends into actionable creative direction
- Ensure brand storytelling and performance outcomes reinforce each other rather than compete

Client Leadership Storytelling




- Serve as the senior strategic point of contact for US-based clients
- Lead weekly presentations, QBRs, strategy discussions, research, and growth roadmap discussions with narrative-driven communication
- Translate complex performance data into clear, compelling business stories and actions
- Build trusted-advisor relationships with clients that drive retention and expansion

Team Leadership Enablement
- Direct and mentor the core execution team on campaign strategy, account structure, and optimization
- Run regular performance reviews of accounts and provide actionable, teachable feedback
- Build and maintain playbooks, training materials, and frameworks that raise delivery quality across the team
- Own the strategy-to-execution handoff so client-facing commitments are consistently delivered

Commercial Growth
- Partner with sales on new business pitches, bringing channel expertise and strategic narratives
- Identify and drive upsell and cross-sell opportunities within existing accounts
- Contribute to proposals, case studies, and positioning of our paid media services in a competitive US market
- Share accountability for revenue retention and growth across the paid media portfolio

What Success Looks Like First 30 days:

Full command of the existing account portfolio; audit of current campaign structures and creative testing practices; initial playbook improvements shipped to the delivery team.





First 2-3 Months:

Measurable lift in account performance and creative testing velocity; documented practice playbooks in active use; direct contribution to at least one current-business win and expansion within existing accounts; delivery team operating with greater strategic autonomy. Additional revenue opportunities identified, pitched and won with clients.

Qualifications Required

- 8 10+ years in paid and paid social marketing, paid media, or growth roles, with at least 5 years in a strategy or team leadership capacity
- Proven experience owning US-market client relationships at a senior level
- Deep hands-on Ads expertise across Meta, TikTok, Reddit, LinkedIn, and programmatic platforms
- Strong grasp of creative strategy as a performance lever, with a track record of improving creative testing programs
- Excellent storytelling, presentation, and executive communication skills
- Ability to operate at both strategic and tactical altitude comfortable setting direction and diving into an ad account
- Comfortable working full-time with meaningful overlap with US business hours

Preferred
- Experience leading or enabling remote/offshore delivery teams
- Experience working on the brand side, leading paid social strategy and growth.
- Good to have agency-side experience managing multiple concurrent accounts
- Hands-on with AI-assisted marketing workflows and automation
- Experience contributing to new business development and proposals

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Social Media Lead (Bengaluru)
🏢 Position2
📍 Bengaluru