Department: CRM / Sales Operations

Designation: CRM Manager

Location: Sector 125, Noida

Experience: 2–5 Years in CRM, Real Estate, Sales Operations, or Lead Management

Employment Type: Full-Time

Job SummaryBellway Realtech is looking for an experienced CRM Manager to manage the company’s CRM software, lead distribution, lead filtering, data management, and sales team coordination. The person will be responsible for ensuring that every lead is properly captured, qualified, assigned to the right employee, tracked, and followed up through the CRM system.

1. Key ResponsibilitiesCRM Software Management
2.

- Manage and maintain the company’s CRM software and ensure proper data entry.
- Monitor CRM performance, lead status, follow-ups, site visits, and conversions.
- Ensure sales employees regularly update lead activities and follow-up status.

1. Lead Distribution
2.

- Receive and distribute incoming leads among sales executives and teams.
- Allocate leads according to employee availability, performance, location, project, and lead quality.
- Ensure fair and timely distribution of leads without unnecessary delays.

1. Lead Filtering & Qualification
2.

- Filter leads based on budget, location, project interest, requirement, and purchase intent.
- Identify hot, warm, and cold leads.
- Remove duplicate, invalid, fake, or irrelevant leads from the CRM.
- Prioritize high-quality leads for immediate sales follow-up.

1. Lead Tracking & Monitoring
2.

- Track every lead from enquiry to conversion.
- Monitor whether employees are calling and following up with assigned leads.
- Track connected calls, interested leads, site visits, follow-ups, and closures.
- Identify unattended or overdue leads and take corrective action.

1. Sales Team Coordination
2.

- Coordinate with Sales Managers, Team Leaders, and Sales Executives regarding lead allocation.




- Reassign unattended or poorly managed leads when required.
- Maintain proper communication between the marketing, CRM, and sales teams.

1. Reports & MIS
2.

- Prepare daily, weekly, and monthly CRM reports.
- Track lead generation, lead distribution, contact rate, qualified leads, site visits, and conversions.
- Provide management with accurate lead and sales performance reports.
- Analyze lead sources and identify which marketing channels are generating quality leads.

1. CRM Process Improvement
2.

- Create and maintain proper CRM processes and SOPs.
- Ensure no lead is missed or left without follow-up.
- Suggest improvements in lead allocation, filtering, tracking, and reporting.
- Train employees on proper CRM usage whenever required.
- Key Performance Indicators (KPIs)100% proper lead entry and allocation
- Lead distribution time and accuracy
- Lead response and follow-up rate
- Percentage of qualified leads
- Duplicate/invalid lead reduction
- Site visit conversion rate
- Sales conversion tracking
- CRM data accuracy
- Employee CRM usage and compliance
- Daily/weekly/monthly reporting accuracy
- Required SkillsStrong knowledge of CRM software and lead management systems
- Excellent Excel/Google Sheets and MIS reporting skills
- Positive understanding of sales and lead funnels
- Strong data analysis and filtering skills
- Good communication and team coordination skills
- Ability to manage large volumes of leads
- Strong attention to detail
- Problem-solving and decision-making ability
- Knowledge of real estate sales processes will be preferred

Preferred ExperienceCandidates with experience in Real Estate CRM, Lead Management, Telecalling, Inside Sales, Digital Marketing, or Sales Operations will be preferred.

EducationGraduate in any discipline. MBA/PGDM in Sales & Marketing or related field will be an advantage.

Salary₹20,000 – ₹35000 per month, depending on experience and skills.

Working Schedule6 Days Working | Tuesday Fixed Off

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