22 Aug
|
Infosys
|
Bengaluru
Educational Requirements
MBA
Service Line
Marketing
Responsibilities
- PR/Media Strategy and Engagement: Conceptualize and execute strategic PR and Communications plans that deliver on brand and business goals
- Align with the vision and purpose of Infosys and drive narratives deep into the region
- Manage end-to-end PR activities - strategic campaigns, press events & releases, research reports
- Monitor brand landscape for potential issues and work closely with the leadership and communications team to develop crisis communication plans, draft statements, reputation management
- Crisis communications and management
- Maintain and manage effective campaign budgets and effectively manage agency relationships
- Drive evaluation processes, execution and KPIs on key campaigns
- Coordinate the activities of PR agencies and ensure project deliverables are met
- Have a finger on the pulse of the media industry and landscape and be able to identify strategic PR opportunities
- Maintain excellent contacts with media in the region, and constantly seek new opportunities to grow our network
Additional Responsibilities
- EducationDegree level qualification in Marketing, Communications, Journalism,
PR, or equivalent with strong content and communications skills
- Experience 10-15 years experience in public relations, marketing, communications or related fields. Agency / media experience is a plus.
Technical and Professional Requirements
- Deep understanding of the IT & Services industry
- Willingness to learn
- Strong media connections
- Excellent content development and presentation skills
- Identifying news pegs and valuable at storytelling
- Fluent in written and spoken English
- Experienced in the business use of social media channels
- Deep understanding of numbers, ability to use analytics tools, ability to create unique dashboards (data mining) and comfortable using MS Excel
- Project management skills. Must be able to manage and execute multiple campaigns simultaneously
- Requires ability to work in a cross-cultural / global environment and willingness to travel
- Able to work confidently in a hybrid team environment
Preferred Skills
- Foundational
- Brand experience design
- Branding
- Branding strategy
📌 Marketing Manager - Public Relations & Communications (Bengaluru)
🏢 Infosys
📍 Bengaluru