Roles and Responsibilities of a Marketing ExecutiveA Marketing Executive is responsible for promoting a company’s products or services and increasing brand awareness, customer engagement, and sales.

- Main Roles and Responsibilities1. Market ResearchConduct research to understand customer needs and market trends
- Analyze competitors and industry developments
- Identify target audiences
- 2. Marketing Strategy PlanningAssist in creating marketing plans and campaigns
- Develop promotional strategies to achieve business goals
- Set campaign objectives and budgets
- 3. Advertising and PromotionOrganize advertising campaigns through:
- Social media
- TV/radio
- Print media
- Online platforms
- Coordinate promotional events and product launches
- 4. Digital MarketingManage social media accounts and online presence
- Create email marketing campaigns
- Monitor website traffic and online engagement
- Use SEO and digital advertising techniques
- 5. Content CreationPrepare marketing materials such as:
- Brochures
- Posters




- Social media posts
- Blog articles
- Videos
- Ensure brand consistency in all communications
- 6. Customer Relationship ManagementBuild robust relationships with customers and clients
- Respond to customer feedback and inquiries
- Improve customer satisfaction and loyalty
- 7. Sales SupportWork closely with the sales team
- Help generate leads and increase sales opportunities
- Prepare presentations and promotional offers
- 8. Campaign Performance AnalysisTrack and evaluate campaign results
- Prepare marketing reports
- Use data analytics to improve future campaigns
- 9. Budget ManagementMonitor marketing expenses
- Ensure campaigns stay within budget
- Negotiate with vendors and agencies
- 10. Brand ManagementMaintain and improve brand image
- Ensure all marketing activities align with company values
- Increase brand recognition in the market

📌 Sales & Marketing Executive (Mysuru)
🏢 Moneymithra Chits Private
📍 Mysuru