About The Role
As a
Digital Marketing Specialist
, with a primary focus on marketing analytics, in our Health division marketing team, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities across
digital marketing analytics
,
content management systems (CMS)
, and
consultative marketing strategy
.

In this role, you will:
- Serve as the health division digital team’s analytics leader, leveraging tools like Google Analytics 4 (GA4), Google Data Studio, PowerBI, and Fabric to analyze and visualize web performance and engagement data.
- Develop dashboards and reports to track KPIs, uncover trends, and deliver actionable insights that optimize organic and paid digital marketing efforts.
- Measure and evaluate A/B testing and conversion rate optimization initiatives to improve engagement and performance metrics.
- Contribute to website management efforts, including editing and maintaining web pages and related taxonomy using Sitecore CMS,



ensuring they align with measurement needs.
- Launch and monitor A/B tests within Sitecore to enhance user experiences and performance.
- Act as a trusted digital marketing consultant for Asian and global marketing teams, providing strategic recommendations to elevate digital campaigns and user experiences
- Stay informed on digital marketing trends, share best practices, and contribute to cross-team communication initiatives.

This role is ideal for someone who thrives at the intersection of
digital marketing analytics
,
technical CMS expertise
, and
strategic consulting
. You will have the chance to work in a global organization, collaborate with diverse teams, and make a meaningful impact on our digital marketing initiatives.

Responsibilities
Analytics & Reporting (70%)
- Analyze and visualize web performance and engagement data using Google Analytics 4 (GA4), Google Data Studio, PowerBI and Fabric.
- De

📌 Digital Marketing Specialist – Analytics and Web (Gurugram)
🏢 Wolters Kluwer
📍 Gurugram