Role Overview-
We are hiring a Senior Marketing Automation & Operations expert to own Braze as a core production platform. This role is accountable for the stability, scalability, data integrity, supporting the lifecycle marketing team and has commercial impact of all customer communications across channels.
Scope & Accountability-
Own Braze end-to-end: canvas, environments, channels, integrations, permissions, and dependencies
Lead migration from legacy communication systems into Braze
Centralize QA, release control, and change management to prevent broken journeys and bad triggers
Ensure data hygiene, PII compliance, and attribute governance
Enable teams to self-serve safely, with explicit standards and controls
Core Responsibilities-
Operate event-driven, multi-channel automation (Email, SMS, Push, WhatsApp, In-App, Content Cards)
Develop HTML/CSS emails (mobile-responsive, dark-mode compatible)
Design advanced segmentation using custom events, attributes, and Braze Query Builder (SQL)




Perform data operations inside Braze via webhooks and User Update steps
Own channel configuration & QA (rendering, fallbacks, localization, delivery diagnostics)
Maintain runbooks, SOPs, journey standards, tagging & naming guidelines
Provide Level 1 operational support & troubleshooting
Required Profile-
Braze Expert / Architect-level certification (Level 4 or equivalent)
3-5+ years in Marketing Automation / CRM / Lifecycle / Operations
3+ years owning Braze as a platform, not just campaigns
Strong hands-on experience with HTML, CSS, Liquid templating, APIs, webhooks, JSON
Experience in regulated or high-scale environments (fintech/payments strongly preferred)
Success Metrics-
Zero critical production incidents from automation
Clear documentation and knowledge
Clean, trusted data powering segmentation and journeys
Faster launches without QA regressions
Measurable impact on activation, retention, and conversion
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📌 Marketing Automation & Operations Expert (Haryana)
🏢 Payoneer
📍 Haryana