Job Task Role Conduct campaign and account audits during client onboarding.
Set up and structure accounts on Google Ads, Meta, LinkedIn,
and other platforms.
Implement standardized naming conventions for consistency.
Develop and implement data-driven campaign strategies aligned
with business goals.
Research target audiences and platform suitability.
Create media plans using client data, competitor insights, and
industry trends.
Launch and manage multi-platform ad campaigns with structured
targeting and budgeting.
Optimize for key metrics like CTR, CPA, and ROAS.
Lead, mentor, and manage a team of Performance Marketing
Executives, providing guidance on campaign strategy, execution,
optimization, and best practices.
Our detailed job task role is listed here. For any candidate, expecting
to be interviewed, reading through this is mandatory for an interview Key Success
Metrics Improvement in KPIs such as ROAS, CPA, and CTR.
Efficient budget allocation across platforms.
Increase in client retention through performance-driven strategies.
Optimization of conversion tracking and data accuracy. Key Skills Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.
Be able to understand data visualization, or be keen to learn tools
such as GA4, Looker Studio
Strong understanding of bid strategies, audience segmentation,
and campaign optimization.




Excellent communication skills-both written and verbal. Ability to analyze campaign performance data and generate
actionable insights.
Experience in conversion tracking, troubleshooting pixel/tag
issues, and improving attribution models.
Ability to work with cross-functional teams to align marketing
strategies with business goals.
Strong project management skills, with the ability to handle
multiple accounts and campaigns. Key Behavioural
Traits Analytical disposition Ability to derive insights from data and
optimize campaigns effectively.
Go-getter Proactive in identifying and implementing growth
opportunities.
Self-starter Takes initiative and works independently with
minimal supervision.
Detail-oriented Ensures accuracy in campaign setup, reporting,
and execution.
Adaptability Comfortable working in a fast-paced, ever-evolving
digital marketing landscape. Perks/Opportunities Exposure to high-budget campaigns across multiple industries.
Continuous learning through access to industry trends and
exclusive development programs.
Hands-on experience with recent marketing technologies and
platforms.
Career growth opportunities with vertical mobility in the
organization.
Flexible work culture with a focus on accountability and
performance.
Opportunity to lead teams and business - vertical and horizontal
growth

📌 Paid media manager (Maharashtra)
🏢 HRipple Solutions
📍 Maharashtra