Job Description THE SCOPE OF THE ROLEn 01 — EDITING IS YOUR CORE SUPERPOWERn You should be an exceptional editor.n You'll own the edit across:n n Instagram Reelsn Meta performance adsn Founder-led contentn Creator contentn Campaign filmsn Product storytellingn YouTube Shortsn Brand filmsn Behind-the-scenes contentn Event and community contentn n You should understand pacing, hooks, rhythm, sound, typography, transitions and visual storytelling instinctively.n More importantly, you should know that a great social edit isn't simply a shorter film.n You'll be expected to:n n Find the strongest hookn Build multiple versions of the same idean Cut for retentionn Adapt content for different platformsn Create 9:16-first storytellingn Build performance variationsn Turn long-form footage into multiple pieces of contentn Know when to keep something raw and when to make it polishedn n If editing is your strongest skill, we want to see it immediately in your portfolio.n 02 — SHOOTING & PRODUCTIONn You should be able to pick up a camera and make things happen.n You'll help conceive, plan and execute:n n Campaign shootsn Product shootsn Founder shootsn Creator shootsn UGC shootsn Lifestyle shootsn Social-first shootsn Event and community contentn n You'll work across the entire production process:n Idea → Treatment → Shot List → Production → Shoot → Edit → Deliveryn You should understand:n n Camera fundamentalsn Lightingn Compositionn Framingn Movementn Lensesn Soundn On-set problem solvingn n You don't need to be a cinematographer.n But you do need to know how to make a good-looking shot.n 03 — MOTION, CGI & VISUAL EFFECTSn We want someone who can make the screen do things.n You'll create:n n Motion graphicsn Kinetic typographyn Product animationsn 2D/3D motionn CGI sequencesn Visual effectsn Transitionsn Product demonstrationsn Typography systemsn Motion identitiesn Experimental visual formatsn n You should be comfortable moving between Premiere, After Effects, Photoshop, Illustrator, Figma and/or 3D workflows.n Experience with Blender, Cinema 4D,



Houdini or similar tools is a strong advantage.n The expectation isn't that you simply know software.n The expectation is that you know what to do with it.n 04 — AI VIDEO & GENERATIVE CREATIVEn This is a major part of the role.n We want someone who is actively experimenting with where AI is taking visual storytelling — not someone who has generated three images on Midjourney.n You'll use AI to:n n Create video conceptsn Generate impossible shotsn Build visual worldsn Prototype campaign ideasn Create storyboardsn Generate environmentsn Extend footagen Create transitionsn Develop charactersn Create motion conceptsn Generate voiceoversn Experiment with soundn Create product visualisationsn Version contentn Rapidly prototype ideasn n Tools could include:n Higgsfield, Runway, Kling, Veo, Midjourney, ChatGPT, ElevenLabs, Photoshop Generative Fill and whatever comes next.n The tool doesn't matter as much as the instinct.n We want someone who sees AI as a new creative medium, not just a productivity tool.n 05 — BUILD BRAND'S SOCIAL CONTENT ENGINEn You'll help turn content from one-off production into repeatable IPs.n You'll work on formats such as:n n Founder storiesn Everyday conversationsn Product explainersn Creator formatsn Travel storiesn Behind the scenesn Community storiesn Culture-led contentn Product experimentsn Recurring social franchisesn Seasonal formatsn n Your job isn't only to make the first episode.n It's to ask:n "Can we make this 50 times?"n You'll help develop the visual grammar, production process and templates that make good content faster to produce.n 06 — PERFORMANCE CREATIVEn You should understand that attention is a metric.n You'll create and iterate content for:n n Meta Adsn Retargetingn Product launchesn New hooksn New anglesn Product advantagesn UGCn Founder contentn Creator contentn n You'll work closely with marketing to understand:n What made people stop?n What made them watch?n What made them click?n What made them buy?n You'll learn from performance and feed that learning back into creative.n 07 — CREATIVE PRODUCTIONn You'll own the execution layer between an idea and the internet.n That means:n Concept → Production Plan → Shoot → Edit → Motion/CGI/AI → Versions → Publishn You'll coordinate with:n n Foundersn Designersn Marketingn Photographersn Videographersn Creatorsn Stylistsn Production housesn Agenciesn n You'll also maintain:n n Production calendarsn Shot listsn Asset librariesn Project filesn Edit templatesn Motion templatesn Content archivesn Versioning systemsn n We move fast.n So being creatively good and operationally organised matters.n WHAT WE'RE LOOKING FORn Must-haven n 2–5 years in editing, motion, video production or creative productionn Strong portfolio/showreeln Exceptional editing instinctsn Strong understanding of social-first storytellingn Ability to shoot content independentlyn Strong motion graphics skillsn Comfortable with After Effects and Premiere Pron Strong understanding of pacing, composition and visual storytellingn Curiosity for CGI, generative video and emerging creative technologyn Ability to take an idea from concept to final outputn High ownership and fast executionn n The ideal person can do this:n Shoot it.n Edit it.n Animate it.n CGI it.n AI it.n Ship it.n TOOLSn Strong working knowledge of:n n Adobe Premiere Pron After Effectsn Photoshopn Illustratorn Figman DaVinci Resolven n Strong advantage:n n Blender / Cinema 4D / Houdinin Runwayn Klingn Veon Midjourneyn ElevenLabsn Generative AI workflowsn AI video pipelinesn n You don't need to know every tool. You need to be dangerous with the ones you use.n BONUS IF YOUn n Understand fashion, lifestyle and premium consumer brandsn Follow creators and internet culture obsessivelyn Shoot and edit your own contentn Understand Meta creative strategyn Have worked with D2C brandsn Have built social IPsn Can concept, not just executen Have strong CGI/3D skillsn Experiment with AI video regularlyn Have a strong visual point of viewn Can make something interesting with very little budgetn n YOU'LL THRIVE HERE IFn You like building things from zero.n You don't wait for perfect briefs.n You can turn:n "What if we did this?"n into a rough prototype by the end of the day.n You care about craft but don't get precious about the process.n You understand that the best idea isn't useful if it never gets made.

📌 Creative Producer (Vasanthanagar)
🏢 PinnacleU
📍 Vasanthanagar