Job DescriptionJob Description – Affiliate Media BuyernPosition: Affiliate Media Buyer
nExperience: 3+ years
nLocation: Gurgaon
nEmployment Type: Full time
nVertical: CPL / Lead Generation
About the RolenWe are looking for an experienced Affiliate Media Buyer with strong expertise in CPL and Lead Generation campaigns. The ideal candidate should have hands-on experience managing and scaling campaigns in Home Insurance, Home Improvement, and Auto Insurance verticals.
Key Responsibilitiesn
- n
- Plan, launch, manage, and optimize CPL/Lead Generation campaigns.n
- Manage campaigns on Facebook Ads, Google Ads, NewsBreak, or TikTok Ads.n
- Optimize campaigns based on CPL, CPA, conversion rate, ROI, and lead quality.n
- Scale profitable campaigns while maintaining target CPLs and performance.n
- Monitor daily campaign performance, budgets, and key metrics.n
- Conduct audience, creative, placement, and campaign-level testing.n
- Analyze performance data and implement optimization strategies.n
- Identify underperforming campaigns and take corrective actions.n




- Work closely with affiliate, creative, and operations teams to improve campaign performance.n
- Stay updated with platform policies, algorithm changes, and performance marketing trends.n

Required Skills & Experiencen
- n
- 2+ years of experience in Affiliate Media Buying / Performance Marketing.n
- Hands-on experience with at least one of the following platforms:n
- Facebook Adsn
- Google Adsn
- NewsBreakn
- TikTok Adsn
- Strong experience in CPL / Lead Generation campaigns.n
- Experience working with Home Insurance, Home Improvement, and/or Auto Insurance verticals.n
- Strong understanding of CPL, CPA, CTR, CVR, ROI, and lead quality.n
- Proven ability to optimize and scale campaigns profitably.n
- Strong analytical and problem-solving skills.n

Preferred Experiencen
- n
- Experience handling US lead generation campaigns.n
- Experience managing significant daily/monthly ad budgets.

📌 AffiiIate Media Buyer (Model Town)
🏢 Blurbpoint Media
📍 Model Town