About The Role

As Senior Product Marketer at IQWorks, you will own how our products are positioned, launched, and sold. You will translate a technical, AI-powered data protection platform into messaging that lands with privacy officers, CISOs, and compliance leaders, and you will build the narratives, launch plans, and enablement that turn product capability into pipeline. You will work directly with the founders, product, and sales — shaping what we say about ComplyIQ, ConsentIQ, DiscoverIQ, ClassifyIQ, and the rest of the portfolio, and making sure every buyer touchpoint tells a consistent, compelling story. This is a hands-on role for someone who can both craft the positioning and ship the assets that carry it.

What You Will Do

Own positioning and messaging across the IQWorks product portfolio, and keep it consistent from website to sales deck
Plan and run product launches end to end — narrative, assets, channels, and internal enablement — in close partnership with product and sales
Build the sales enablement library: pitch decks, one-pagers, battlecards, demo narratives,



and objection handling
Translate technical capabilities into transparent buyer value for privacy, security, and compliance leaders in regulated industries
Own competitive intelligence — track the market, maintain compare content, and arm sales to win against incumbents
Create and maintain product content — product pages, datasheets, use-case pages, webinars, and case studies
Run customer, win/loss, and sales-call research to sharpen messaging and feed insight back to product
Partner with growth and demand generation so campaigns carry the right product story to the right segment
Measure how positioning, launches, and enablement move pipeline, win rates, and deal velocity

What We Are Looking For

4+ years of B2B product marketing experience, ideally for SaaS or technical enterprise products
Proven track record of positioning work and product launches that measurably moved pipeline or adoption
Excel

📌 Senior Product Marketer (Mumbai)
🏢 IQWorks
📍 Mumbai