Key Responsibilities :
Analyze Marketing Campaign Performance :
- Track and assess key performance metrics such as Cost Per Acquisition (CPA) , Return on Ad Spend (ROAS) , and conversion rates to evaluate the effectiveness of campaigns.
- Leverage analytics tools to provide actionable insights for optimizing campaigns, improving targeting, and ensuring budget efficiency.
- Develop Data-Driven Insights :
- Maintain and enhance reporting frameworks using advanced analytics to monitor campaign performance , audience engagement , and implement attribution modeling .
- Utilize data to drive decision-making, identify trends, and propose recommendations for improving marketing strategies.
- Market Research & Consumer Insights :
- Oversee market research studies and analyze customer data to uncover insights into consumer behavior , preferences , and trends .
- Provide data-backed recommendations that inform campaign optimizations and drive customer-centric marketing strategies.
- Dashboard Creation & Monitoring :
- Design, implement,



and maintain real-time reporting dashboards using analytics platforms to track key performance metrics and KPIs.
- Ensure dashboards deliver transparent, actionable insights for stakeholders and support effective decision-making.
- Trend Analysis & Forecasting :
- Perform trend analysis to identify seasonal patterns , industry trends , and predictive insights that support business planning and marketing strategies.
- Leverage analytics tools to forecast future performance and guide campaign optimization.
- Conversion Rate Optimization (CRO) :
- Conduct A/B testing , landing page analysis , and funnel optimization to improve lead generation and conversion rates .
- Use analytics to interpret test results, refine campaigns, and increase conversion performance.
- Cross-Functional Collaboration :
- Work closely with marketing , product , and technology teams to implement tracking systems , integrate data across platforms, and ensure accurate performance

📌 Data Analyst (Chennai)
🏢 tvs credit services
📍 Chennai