- Develop and execute a comprehensive conversion rate optimization (CRO) strategy to increase conversion rates across our website and landing pages.
- Conduct in-depth analysis of user behavior, website performance, and conversion metrics to identify areas for improvement.
- Collaborate with cross-functional teams, including marketing, design, development, and content, to implement CRO initiatives and improve user experience.
- Utilize tools such as Google Analytics, heatmaps, A/B testing platforms, and user feedback to gather insights and generate hypotheses for testing.
- Plan, implement, and manage A/B and multivariate tests to optimize various elements of the website,including layout, messaging, forms, calls-to-action, and pricing.
- Analyze test results and user data to draw actionable insights and make data-driven recommendations to enhance conversion rates.
- Identify and troubleshoot barriers to conversion, such as usability issues, technical glitches, or friction points in the customer journey.
- Stay updated with industry trends, best practices,



and emerging technologies related to CRO, and incorporate them into our optimization strategies.
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate progress and insights to stakeholders.
- Collaborate with the marketing team to align CRO initiatives with overall marketing goals and campaigns.

Qualifications:
- Bachelor s degree in marketing, business, or a related field. A relevant master s degree is a plus.
- Proven experience in conversion rate optimization, A/B testing, and website optimization.
- Robust analytical skills with the ability to interpret complex data and draw actionable insights.
- Proficiency in using web analytics tools such as Google Analytics or similar platforms.
- Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and heat mapping tools (e.g, Hotjar, CrazyEg).
- Knowledge of UX/UI principles and best practices in web design an

📌 Conversion Rate Optimisation Specialist (Ahmedabad)
🏢 VT Netzwelt
📍 Ahmedabad