You will own the marketing strategy and execution in the region. Your target audience will be;
- Brand marketers seeking performance marketing solutions
- Growth marketing teams at app companies
- Digital agencies looking for programmatic solutions
- Mobile app developers seeking monetization platforms

As part of this you will:
- Develop and implement a holistic marketing strategy targeting brands, agencies, app developers, and digital publishers
- Create targeted go-to-market plans for different APAC sub-regions (India, Southeast Asia, Greater China, Japan, Korea and Australia and Current Zealand) based on relative market priorities and business needs.
- Build brand awareness and thought leadership in the AdTech and mobile monetization space You will drive content & thought leadership for the target audience in this market.

You will:
- Develop high-quality, region-specific content (whitepapers, research reports, case studies)
- Produce region-specific market insights and technology trend analyses




- Partner with product marketing team to create technical and strategic content that demonstrates InMobis innovation and market leadership You will drive event & partnership marketing. In this role you will
- Lead participation in key industry events (AdTech conferences, digital marketing summits)
- Develop speaking opportunities and panel discussions
- Build strategic marketing partnerships with key industry players You will partner with central digital marketing and demand gen team to drive demand for InMobi s offerings. You will
- Design and execute integrated marketing campaigns - paid and inorganic - to drive lead generation for advertising solutions
- Create targeted content and campaigns to meet marketing objectives
- Create personalized nurture tracks for different customer segments
- Establish and track key marketing performance indicators (MQLs, SQLs, conversion rates)
- Conduct regular market research and competitive analysis
- Use data-driven insights to continuo

📌 Director of Marketing, APAC (Bengaluru)
🏢 InMobi
📍 Bengaluru