Purpose:
The purpose of the Marketing Specialist role is to drive brand visibility and
engagement through creative and effective Below-The-Line (BTL)
marketing strategies. This role is crucial in creating meaningful connections
with target audiences, managing vendor relationships, and executing
impactful marketing campaigns that contribute to the overall growth and
success of the company.
Key Result areas:
• ATL & BTL Marketing: Develop and execute Above-The-Line (ATL)
and Below-The-Line (BTL) marketing strategies to enhance brand
visibility and engagement.
• Vendor Management: Identify, negotiate, and manage relationships
with vendors to ensure timely and cost-effective delivery of marketing
materials and services.
• Brand Partnerships: Establish and maintain strategic brand
partnerships to amplify marketing efforts and reach new audiences.
• Marketing Strategies: Create and implement comprehensive
marketing strategies that align with business objectives and drive
growth.
• Planning and Execution: Plan, coordinate, and execute marketing
campaigns and initiatives,
ensuring seamless delivery and maximum
impact.
• Corporate Events Execution: Organize and manage corporate
events, including product launches, trade shows, and promotional
activities.
• Lead Generation Campaigns: Design and implement lead generation
campaigns to attract and convert potential customers.
• Society Activities: Plan and execute Resident Welfare Association
(RWA) activities to engage with local communities and promote
brand awareness.
• Data Validation Skills: Ensure accuracy and integrity of marketing
data through meticulous data validation processes.
• Budget Planning vs Spends: Develop and manage marketing
budgets, ensuring optimal allocation of resources and tracking
expenditures against planned budgets.
• Understanding on ROI: Analyze and report on the return on
investment (ROI) of marketing campaigns to assess their
effectiveness and make data-driven decisions.
• Competition Analysis: C