Role & responsibilities
- Develop and execute the overall marketing strategy for India that aligns with the company's goals and objectives. Work closely with sales and operational teams to execute marketing initiatives aligned with sales goals and support bookings and revenue growth.
- Champion One Voice within India go-to-market team and at all levels to ensure initiatives align with new product introduction, new market entry and pipeline development objectives for each market.
- Collaborate closely with our regional team, agencies, partners, and stakeholders across APAC as well as our global brand, communications, digital and demand teams to orchestrate global, regional and local campaigns, programs and initiatives in India.
- Inform your portfolio market and APAC senior leadership discussions and decisions with key market insights and competitive intelligence to ensure a positive balance between internal and external perspectives. Analyze market trends, consumer behavior,



and competitor activity to identify current opportunities for growth and develop strategies to capitalize on them.
- Deliver a suite of integrated programs and campaigns that support your portfolio countries segment penetration, new product introduction and new market entry strategy to drive bookings and revenue growth. Collaborate with other marketing team members, peers and functional stakeholders to maximize resource efficiencies and eliminate duplicative efforts.
- Ensure a well-planned, disciplined, timely, standardized and wherever possible programmatized approach to execution. Remove roadblocks and bottlenecks inhibiting progress and help troubleshoot any day-to-day execution issues faced with a sense urgency.
- Ensure earnest brand guardianship and quality assurance for all marketing and communications positioning, messaging and assets released externally in your portfolio markets including PR, social media, advertising, collateral, sales tools and public-facing presentations.
- Maintain str

📌 Senior Field Marketing Manager (Chennai)
🏢 ADP Solutions
📍 Chennai