Job Overview
We are looking for a PPC Executive to plan, execute, monitor, and optimize paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate should have hands-on experience in campaign management, audience targeting, conversion tracking, budget optimization, performance analysis, and generating actionable insights to improve ROAS, reduce CPL, and drive quality leads/conversions.
Key Responsibilities
Plan, create, execute, and manage PPC campaigns across Google Ads and Meta Ads.
Conduct keyword research and identify relevant keywords using tools such as Google Keyword Planner.
Develop and optimize campaign structures, audience targeting, ad copies, creatives, bidding strategies, and budgets.
Monitor campaign performance and optimize campaigns to improve ROAS, CPL, conversions, and overall ROI.
Manage paid media budgets effectively in line with business objectives.
Set up and monitor conversion tracking, pixels, and other campaign tracking requirements.
Analyze campaign data and identify trends, opportunities, and areas for improvement.




Conduct A/B testing of ads, audiences, landing pages, and campaign strategies.
Work closely with creative and marketing teams to develop performance-focused ad creatives and messaging.
Prepare regular performance reports and dashboards using GA4, Looker Studio, Excel, and advertising platform reports.
Track weekly targets against actual performance and take corrective actions where required.
Analyze the complete marketing funnel to improve lead quality, conversion rates, and campaign efficiency.
Stay updated with Google Ads, Meta Ads, industry trends, platform changes, and emerging paid-media practices.
Provide data-driven recommendations to improve campaign performance and support business growth.
Required Skills
Hands-on experience with Google Ads and Meta Ads Manager.
Robust understanding of PPC and paid media campaign management.
Knowledge of keyword research, audience targeting, bidding, budget allocation

📌 PPC Executive (Mumbai)
🏢 SIB Infotech - Digital Marketing Services Agency
📍 Mumbai