Position: PR & Marketing Executive
Location: Kala Ghoda, Mumbai
Experience: 2+ years

ABOUT SDS by KUSHAL SHAH
• SDS by KUSHAL SHAH is a men’s luxury brand specializing in Prêt, Couture, and Bespoke.
• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.
• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.
• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES :
1. Brand Marketing Strategy & Campaign Planning
Assist in planning and executing integrated marketing strategies aligned with brand objectives.
Develop annual, seasonal, and collection launch marketing plans.
Coordinate campaigns across retail, digital, PR, influencer marketing, and events.
Work closely with Design, Retail, Social Media,



and Visual Communication teams to ensure unified campaign execution.
2. Public Relations & Media Management
Build and maintain relationships with fashion editors, journalists, media houses, stylists, celebrities, and PR agencies.
Coordinate press releases, media kits, brand announcements, and editorial opportunities.
Track print, digital, television, and online media coverage.
Manage celebrity dressing opportunities and media requests.
Maintain an updated PR database and media contact lists.
3. Brand Collaborations & Partnerships
Identify and execute collaborations with luxury brands, influencers, designers, hotels, artists, and lifestyle partners.
Coordinate influencer gifting, collaborations, and paid partnerships.
Research potential strategic partnerships that align with the brand's positioning.
Manage communication and follow-ups with external collaborators.
4. Campaign Execution & Photoshoot Coordination
Coordinate campaig

📌 PR & MARKETING EXECUTIVE (Mumbai)
🏢 SDS BY KUSHAL SHAH
📍 Mumbai