Job Description – Meta Ads Manager About the Role We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy. The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations. Key Responsibilities : ● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram. ● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation. ● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis. ● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.



● Analyze campaign performance data and derive actionable insights to improve overall account efficiency. ● Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting. ● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events. ● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis. ● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively. ● Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights. Required Skills & Experience ● Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns. ● Strong expertise in Meta Ads Manager with proven campaign optimization experience. ● Positive understanding of performance marketing metrics, attributio

📌 Performance Specialist (Karnataka)
🏢 Grapes Worldwide
📍 Karnataka