About the job

Role objective:
To support the strategic planning function by generating actionable consumer insights, crafting data-informed creative strategies, and ensuring alignment between brand objectives and audience needs. The role requires a balance of analytical thinking and creative storytelling to help shape effective and inspiring campaigns.

Role deliverables:
· Conduct market, category, and consumer research to identify emerging trends
· Translate research and data into clear consumer insights and strategic direction.
· Develop creative briefs rooted in insights and business objectives.
· Collaborate closely with creative, account management, and operations teams during campaign development.
· Build and present strategic decks and idea presentations for internal and client meetings.
· Participate in client workshops, briefings, and feedback sessions to align on campaign goals.
Mandatory Skills required:
· Strong research and analytical skills (quantitative and qualitative).




· Ability to synthesize data into compelling narratives and actionable strategies.
· Excellent written and verbal communication; strong presentation skills.
· Passion for consumer behavior, pop culture, and emerging trends.
· Collaborative mindset and ability to work across teams.
Optional Skills required:
· Experience with research tools like YouGov, Mintel, or Google Trends.
· Prior exposure to brand tracking, segmentation studies, or ethnographic research.
· Basic understanding of digital media and performance marketing metrics.
· Creative writing or storytelling experience.
Qualifications
· Bachelor’s degree in Marketing, Mass Communication, Psychology, Sociology, or related field.
· Minimum 3 years of relevant experience in an advertising agency as planning or marketing strategy role

Language Proficiency Required:
· English – Skilled proficiency (spoken and written).

📌 Strategic Planning Specialist (Mumbai)
🏢 SAND Network Private
📍 Mumbai