Job Description

Job Description – Affiliate Media Buyer/n

Position: Affiliate Media Buyer

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Experience: 3+ years

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Location: Gurgaon

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Employment Type: Full-time

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Vertical: CPL / Lead Generation

About the Role/n

We are looking for an experienced Affiliate Media Buyer with robust expertise in CPL and Lead Generation campaigns. The ideal candidate should have hands-on experience managing and scaling campaigns in Home Insurance, Home Improvement, and Auto Insurance verticals.

Key Responsibilities/n

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- Plan, launch, manage, and optimize CPL/Lead Generation campaigns.
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- Manage campaigns on Facebook Ads, Google Ads, NewsBreak, or TikTok Ads.
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- Optimize campaigns based on CPL, CPA, conversion rate, ROI, and lead quality.
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- Scale profitable campaigns while maintaining target CPLs and performance.
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- Monitor daily campaign performance, budgets, and key metrics.
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- Conduct audience, creative, placement, and campaign-level testing.
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- Analyze performance data and implement optimization strategies.
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- Identify underperforming campaigns and take corrective actions.
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- Work closely with affiliate, creative, and operations teams to improve campaign performance.
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- Stay updated with platform policies, algorithm changes, and performance marketing trends.
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Required Skills & Experience/n

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- 2+ years of experience in Affiliate Media Buying / Performance Marketing.
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- Hands-on experience with at least one of the following platforms:
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- Facebook Ads
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- Google Ads
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- NewsBreak
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- TikTok Ads
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- Strong experience in CPL / Lead Generation campaigns.
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- Experience working with Home Insurance, Home Improvement, and/or Auto Insurance verticals.
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- Strong understanding of CPL, CPA, CTR, CVR, ROI, and lead quality.
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- Proven ability to optimize and scale campaigns profitably.
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- Strong analytical and problem-solving skills.
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Preferred Experience/n

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- Experience handling US lead generation campaigns.
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- Experience managing

📌 AffiiIate Media Buyer (Rewari)
🏢 Blurbpoint Media
📍 Rewari