Job Description

Key Responsibilities:

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- Sales & Growth: Achieve primary/secondary sales targets, expand distribution, improve outlet coverage and drive focus SKUs/recent launches.
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- Distributor Management: Manage distributor operations, stocks, claims, collections, manpower and ROI.
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- Team Management: Lead, coach and monitor Sales Officers to achieve targets, beat coverage and productivity.
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- Market Execution: Ensure effective beat planning, merchandising, visibility, range selling and new product placement.
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- Competition: Track competitor pricing, schemes, launches and market activities and recommend corrective actions.
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- Reporting & Technology: Ensure SFA/DMS compliance, monitor sales performance and submit regular reports.
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- Overall Objective: Drive profitable territory growth, distribution expansion and strong sales execution.
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Qualification: Graduate/MBA preferred in Sales & Marketing.

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Experience: 8+ years in FMCG sales, with 2–3 years in Territory/Area Management and direct team handling.

📌 Area Sales Manager (Ludhiana)
🏢 Raj Industries
📍 Ludhiana