State Head - Channel Sales (Rajasthan)

About the Company

SRMB Group is a 75+ year old Kolkata-headquartered steel and construction materials group with a turnover of over ₹2,500 crore, 3,000+ employees, and a robust manufacturing base in Eastern India.

About the Role

Lead SRMB's channel-sales business across Rajasthan by delivering sustainable revenue, volume, market share, margin and collections through a high-performing team and a productive dealer-distributor network.

Responsibilities
- Own the Rajasthan annual operating plan, sales strategy, territory priorities and execution roadmap for TMT and applicable steel products.
- Deliver state-level revenue, sales volume, realisation, contribution/margin, sales P&L;, market-share and return-on-investment targets.
- Build, expand and strengthen the dealer and distributor network across existing, underpenetrated and white-space markets in Rajasthan.
- Drive primary sales, secondary sales and retail off-take; improve active dealer count, outlet productivity and repeat business.




- Appoint commercially sound channel partners after evaluating territory potential, infrastructure, financial strength, market reputation and expected ROI.
- Set territory-wise targets and review achievement by area, branch, salesperson, distributor, dealer, product and market segment.
- Lead, coach and develop the state sales team, including regional/area managers, territory managers, sales officers and sales support resources.
- Plan manpower deployment, recruitment, induction, capability building, performance improvement and succession for critical sales positions.
- Maintain price, discount, scheme and credit discipline while responding quickly to local market conditions and competitive movements.
- Partner with Finance and Commercial teams to control credit exposure, overdue payments, claims, schemes, reconciliations and collection cycles.
- Improve channel-partner profitability and ROI through better product mix, throughput, inventory ro

📌 State Head (Bhilwara)
🏢 SRMB Steel
📍 Bhilwara