23 Aug
|
Manvian
|
Chennai
Job Title: Performance Marketing Specialist (Google Ads & Meta Ads)
Work Schedule:
3hours/day
6 days/week
Total: 78 hours/month
Mode: Work From Home
Salary: 5,000/
- Job Summary
Key Responsibilities:
- Campaign Strategy & Planning Develop and execute paid marketing strategies aligned with business objectives. Plan lead generation, conversion, traffic, and brand awareness campaigns.
- Identify target audiences and build effective funnel strategies. Allocate budgets strategically across channels and campaign stages.
- 2. Google Ads Management:Create, manage, and optimize campaigns across: Search Ads, Display Ads, YouTube Ads, Performance Max.
- Remarketing Campaigns Conduct keyword research and competitor analysis.
- Improve Quality Score, CTR, and conversion rates. Optimize bidding strategies for maximum ROAS.
- 3. Meta Ads Management Create and manage campaigns on: Facebook Ads ,Instagram Ads, Messenger Campaigns, Retargeting Campaigns:
- Build custom audiences, lookalike audiences, and retargeting funnels.
- Test multiple ad creatives, copies, and CTA variations.
- Optimize campaigns for leads, conversions, and engagement.
- 4. Performance Optimization Monitor and improve key performance metrics: CPL (Cost Per Lead), CPA (Cost Per Acquisition), CTR (Click Through Rate), ROAS (Return on Ad Spend), Conversion Rate.:
- Conduct A/B testing for creatives, landing pages, and audience segments. :
- Continuously optimize campaigns to improve efficiency and profitability.:
- 5. Tracking & Analytics Set up and manage: Meta Pixel ,Google Tag Manager ,Google Analytics, Conversion Tracking :
- Ensure accurate tracking of leads and conversions. Analyze campaign data to identify growth opportunities.
- Prepare weekly and monthly performance reports.:
- 6. Lead Quality & Funnel Optimization: Work closely with sales and marketing teams to improve lead quality.
- Optimize landing pages and ad funnels for better conver
📌 Performance Marketing Manager (Chennai)
🏢 Manvian
📍 Chennai