Job Summary

Key Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic rankings.
- Perform keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, landing pages, metadata, and internal linking.
- Conduct technical SEO audits and coordinate with developers to resolve issues.
- Monitor website performance using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog.
- Plan and execute ethical link-building campaigns.
- Analyze SEO performance and prepare monthly reports with actionable insights.
- Collaborate with content, PPC, and web development teams to improve overall digital marketing performance.
- Stay up to date with Google's algorithm updates and SEO best practices.
- Manage local SEO, including Google Business Profile optimization.
- Identify opportunities to improve website speed, Core Web Vitals, and user experience.

Required Skills:
- Strong understanding of Technical SEO, On-Page SEO, and Off-Page SEO.
- Experience with Google Analytics 4 (GA4),



Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog.
- Knowledge of HTML, CSS, and basic JavaScript for SEO implementation.
- Experience with WordPress and other CMS platforms.
- Robust analytical and problem-solving skills.
- Excellent communication and project management abilities.
- Ability to manage multiple SEO projects simultaneously.

Qualifications:
- Bachelor's degree in Marketing, IT, Business, or a related field (preferred).
- 3-7+ years of experience in SEO or Digital Marketing.
- Proven track record of improving organic rankings, traffic, and conversions.
- Google Analytics or other SEO certifications are a plus.

Preferred Experience
- Local SEO and Google Business Profile optimization.
- E-commerce SEO.
- International SEO.
- Content marketing and SEO copywriting.
- Experience with Shopify, WordPress, or custom CMS websites.

Key Performance Indicators (KPIs)
- Growth i

📌 SEO Manager (Barkat Nagar)
🏢 Unified Business Web Solutions
📍 Barkat Nagar