Visit all 75 assigned stores every month — minimum frequency per chain as per KAM instruction
- Install and maintain correct Dermatouch planogram at shelf — brand block, hero SKU placement, shelf talkers, wobblers, header cards
- Install CTU (Counter Top Units), FSUs (Free Standing Units), and gondola end materials as per deployment plan
- Conduct shelf share audit at every visit — count and record Dermatouch facing share vs top 3 competitors
- Photograph shelf after every visit — submit photos with daily visit report via WhatsApp to KAM
- Flag OOS SKUs same day — never leave a store without reporting a stockout to KAM and entering into tracker
- Conduct brief (5-minute) product awareness chat with 1-2 store staff per visit — focus on top 3 hero SKUs
- Report any competitor current display, new planogram, or brand displacement immediately to KAM
- Ensure brand materials are fresh, undamaged, and correctly placed — replace damaged POSM on every visit
- Submit weekly store visit report to KAM every Friday by 6pm — all photos, OOS list, shelf share data




- Coordinate with KAE on replenishment gaps — if store is OOS and KAE has already been notified, follow up on status
- Support festive display installation (Oct-Nov) in assigned stores — gondola end, seasonal POSM, sampling event setup

KPI SCORECARD

KPI

Target

Planogram compliance

≥90% of assigned stores correctly planogrammed

POSM installation

100% of allocated stores — sign-off sheet per store

Shelf share (skincare / pharma beauty section)

≥25% facing share at every visit

OOS flag speed

Same day — within 4 hours of identifying OOS

Store staff awareness

≥80% of briefed staff can name top 3 SKUs correctly

Weekly visit report submission

100% on time — every Friday by 6pm

Store visit completion

100% of 75 assigned stores every month

Photo documentation

Minimum 2 shelf photos per store per visit submitted

REQUIRED SKILLS
- Strong eye for brand presentation, shelf aesthetics, and planogram execution
- Prior

📌 Visual Merchandiser (Ahmedabad)
🏢 JYOT HR SOLUTION
📍 Ahmedabad