Responsibilities & Key Deliverables

Position Title: Deputy General Manager - Creative & Design, Accessories
- Department: Mahindra Auto Accessories Team
- Location: Mumbai, Maharashtra
Role Overview
As part of the Mahindra Auto Accessories team, the Deputy General Manager (DGM) - Creative & Design will spearhead the creative vision and design strategy for apparel, luggage, and lifestyle merchandise. This role is central to shaping Mahindra’s adventure and lifestyle brand identity through distinctive product aesthetics, cohesive seasonal collections, and leadership of a multidisciplinary design team.
Key Responsibilities
- Creative LeadershipLead creative direction for apparel, luggage, and lifestyle merchandise within Mahindra Auto Accessories.
Own and evolve the brand’s design language and aesthetics to reflect Mahindra’s adventure ethos.

Seasonal Collections & Brand AlignmentPlan, design, and deliver seasonal collections that resonate with Mahindra’s lifestyle positioning.
Ensure consistency across categories and alignment with brand storytelling.





Team ManagementManage and mentor apparel, luggage, and graphic design teams.
Foster a culture of creativity, innovation, and collaboration.

Design-to-Production CollaborationPartner with buying and procurement teams to streamline the design-to-production pipeline.
Oversee vendor sourcing, sample approvals, and production readiness.

Market & Launch ExecutionTrack seasonal calendars and ensure timely launches in collaboration with marketing and retail teams.
Monitor consumer insights and competitor trends to keep collections relevant and competitive.
- Experience
- Experience & Qualifications
- 8-10 years of experience in fashion/lifestyle design, merchandising, or product development.
- Bachelor’s/Master’s degree in Fashion Design, Textile Design, or related field.
- Proven experience in leading creative teams and managing multi-category collections.
- Exposure to adventure/outdoor lifestyle brands preferred.

Indust

📌 Dgm - Creative & Design, Accessories (Mumbai)
🏢 Mahindra & Mahindra
📍 Mumbai