Job Description - Digital Marketing Specialist

Company: Shelvestech Pvt. Ltd.
Position: Digital Marketing Specialist
Location: Delhi NCR (On-site/Hybrid)
Employment Type: Full time
Experience: 2-5 Years (Healthcare/Medical Devices preferred)

About the Role

Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) campaigns.
- Manage Meta Ads (Facebook & Instagram) for lead generation and brand awareness.
- Execute and optimize LinkedIn Ads targeting hospitals, diagnostic centers, distributors, and healthcare professionals.
- Monitor campaign performance, CTR, CPC, CPL, ROAS, and continuously improve campaign efficiency.

Digital Marketing Strategy
- Develop and execute digital marketing strategies aligned with business objectives.
- Generate qualified B2B and B2C leads through paid and organic channels.
- Build marketing funnels and customer acquisition campaigns.
- Manage marketing budgets and maximize ROI.

SEO & Website Optimization
- Improve website rankings through on-page and off-page SEO.




- Conduct keyword research and competitor analysis.
- Optimize landing pages for higher conversion rates.
- Work closely with developers to improve website performance and user experience.

Social Media & Content Marketing
- Plan and manage content calendars across LinkedIn, Instagram, Facebook, and YouTube.
- Create compelling ad copies, blogs, product descriptions, and marketing content.
- Coordinate the creation of promotional videos, reels, and product launch campaigns.
- Build brand presence through consistent digital engagement.

Marketing Automation & Analytics
- Manage WhatsApp Business API campaigns and automation tools.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Google Search Console.
- Prepare weekly and monthly performance reports with actionable insights.

Market Research
- Research competitors, market trends, and customer behavior.

📌 Digital Marketing Specialist (Delhi)
🏢 Shelves Tech Private
📍 Delhi