Job Title: SEO Specialist
Department: Digital Marketing
Employment Type: Full time
Experience: 1–2 years

About the Role:

We are looking for a results-driven SEO Specialist to improve the organic visibility, search rankings, traffic, and online presence of our websites and clients. The ideal candidate should have strong knowledge of On-Page SEO, Technical SEO, Off-Page SEO, Keyword Research, Local SEO, and SEO Analytics.

The candidate will be responsible for developing and implementing SEO strategies, monitoring performance, identifying growth opportunities, and ensuring websites follow current SEO best practices.

Key Responsibilities
- Develop and implement effective SEO strategies based on business objectives.
- Conduct comprehensive keyword research and identify high-value search opportunities.
- Perform competitor analysis and identify opportunities to outperform competitors.
- Optimize website content, including: Meta titles and descriptions, H1–H6 headings, URLs, Internal linking, Image alt text, Content structure and keyword placement,



Conduct regular technical SEO audits and identify issues affecting website performance.
- Work on website factors such as: Crawlability and indexability, Site architecture, XML sitemaps, Robots.txt, Canonicalization, Schema markup, Core Web Vitals, Mobile usability.
- Develop and execute link-building and off-page SEO strategies.
- Manage and improve Local SEO, including Google Business Profiles and local citations.
- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Analyze website performance using Google Analytics, Google Search Console, and SEO tools.
- Identify traffic drops, ranking changes, indexing issues, and other SEO problems and recommend solutions.
- Collaborate with content writers, web developers, graphic designers, and digital marketing teams.
- Prepare regular SEO performance reports with insights, results, and recommended actions.
- Stay updated with Google algorithm updates, SEO

📌 SEO Specialist (Nilambur)
🏢 Ambalan Ventures
📍 Nilambur