Opportunity to work as Brand Manager / ABM
We’re looking for a
Brand / Marketing Professional
to join our team and play a key role in shaping brand strategy, driving impactful campaigns, and delivering measurable business results.
What you’ll do:
•
Marketing & Brand Strategy Execution:
Support the development and implementation of
marketing and branding strategies
aimed at improving
market share, brand visibility, and consumer reach
.
•
Advertising, Packaging & Promotions:
Assist in executing
brand advertising concepts
,
packaging initiatives
, and
consumer promotions
, ensuring consistency with the brand’s positioning and identity.
•
ATL & BTL Activations:
Support planning and execution of
ATL (TV, Print, Digital)
and
BTL (on-ground, trade, POS)
activities to effectively deliver the brand’s
value proposition
.
•
Sales Coordination & Trade Marketing:
Coordinate with the
Sales team
to implement and monitor
trade promotions, schemes, and marketing initiatives
across various levels of the trade.
•
Media & Agency Coordination:
Liaise with
media agencies,
advertising agencies, and research partners
to support execution of brand campaigns and ensure timely delivery.
•
Product Development & R&D; Interface:
Work closely with
R&D;
on
product conceptualization, positioning, and new product development
, including support on testing and launch readiness.
•
Brand Extensions & Growth Initiatives:
Assist in planning and executing
brand extension initiatives
and growth programs for existing and recent markets.
•
Budget Tracking & Cost Control:
Track
brand-related expenditures
against approved budgets and support efficient
cost management
.
What we’re looking for:
• MBA / PGDM or equivalent qualification
• 2–6 years of experience in
Marketing
, preferably within the
FMCG sector
• Exposure to
branding, media, promotions, and sales coordination
Why join us:
- High-visibility role with real ownership
- Opportunity to work on brands at a meaningful growth stage
- Coll
📌 Brand Manager (Kolkata)
🏢 Emami
📍 Kolkata