- We are seeking a proactive and well-connected Influencer Marketing Manager to lead influencer-driven campaigns for multiple brands under Crescent Group.
- The role requires a balance of strategy, execution, and relationship management, ensuring campaigns are impactful, measurable, and aligned with client objectives.

Responsibilities:
- Manage influencer campaigns end-to-end from strategy, shortlisting, negotiation, and contracting, to execution, tracking, and reporting
- Leverage existing relationships with creators and talent managers to deliver campaigns across creator categories (nano, micro, macro, mega)
- Design campaigns across diverse budget sizes and geographies (tier-1, tier-2, regional) Collaborate with internal teams and clients to align influencer activations with brand objectives
- Work with influencer and talent agencies to maximize reach and ROI Monitor campaign performance, track KPIs, and generate detailed reports




- Maintain and grow Crescent Groups influencer database with updated contacts, pricing, and performance metrics
- Stay updated on influencer marketing trends, platforms, and emerging talent

What You Need to Qualify for This Role
- 3-5 years of agency experience in influencer marketing
- Strong influencer network across categories and geographies
- Proven experience managing campaigns across nano, micro, macro, and mega influencer levels
- Experience working with both influencer marketing agencies and talent management firms Ability to handle diverse budgets and campaign scales
- Solid negotiation and communication skills
- Excellent project management and multitasking ability
- Familiarity with influencer platforms, campaign tracking tools, and ROI measurement
- A passion for digital culture, content trends, and creator-led storytelling

📌 Influencer Marketing Manager (Gurugram)
🏢 Excellence Infotech
📍 Gurugram