Job Purpose

NMIMS CDOE is looking for a highly analytical and execution-focused Performance Media Executive to drive lead generation and business growth through digital marketing channels. The ideal candidate should have extensive hands-on experience managing large-scale performance campaigns across multiple biddable platforms, with a strong understanding of tracking, analytics, optimization, and agency management.

Key Responsibilities
- Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads .
- Drive quality lead generation while achieving business KPIs such as CPL, CPA, ROAS, and lead quality.
- Develop full-funnel digital media strategies aligned with business and admission goals.
- Continuously optimize campaigns through audience segmentation, bidding strategies, creative testing, landing page insights, and budget allocation.
- Monitor campaign performance and identify optimization opportunities using data-driven insights.
- Manage campaign tracking and measurement through Google Analytics (GA4)



and Google Tag Manager (GTM) , ensuring accurate implementation of events, conversions, and attribution.
- Create and maintain performance dashboards and present actionable insights to internal stakeholders.
- Coordinate closely with the media agency to ensure timely campaign execution, optimization, troubleshooting, and delivery of agreed KPIs.
- Collaborate with creative, content, product, and web teams for campaign launches, landing page improvements, and conversion optimization.
- Stay updated with platform updates, industry trends, and emerging digital marketing best practices.
- Conduct competitor analysis and identify recent opportunities for audience acquisition and campaign growth.
Ensure campaign governance, budget pacing, quality checks, and compliance with platform policies.

Requirements- Skills & Competencies
- Excellent written and verbal communication skills.
- Ability to man

📌 Executive- Performance Media (Mumbai)
🏢 Shri Vile Parle Kelavani Mandal
📍 Mumbai