Location: KMCH Hospital, Sulur

Job Purpose

To support the hospital's marketing and business development initiatives by building relationships with doctors, corporate organizations, insurance/TPA partners, referral sources, and the local community, thereby increasing patient footfall and strengthening the hospital's presence in the Sulur and surrounding areas.

Key Responsibilities
- Hospital Marketing & Business Development
- Implement marketing strategies to increase awareness of KMCH Hospital and its healthcare services.
- Identify new opportunities to increase OPD, IPD, diagnostics, and other hospital service volumes.
- Conduct regular market visits to understand local healthcare trends and competitor activities.
- Doctor & Referral Relationship Management
- Develop and maintain professional relationships with referring doctors, clinics, nursing homes, and healthcare professionals.
- Regularly visit referral sources and communicate hospital services, specialties, facilities, and current initiatives.
- Track referrals and maintain appropriate records and reports.




- Corporate & Institutional Tie-ups
- Identify and approach companies, industries, institutions, schools, colleges, and other organizations for healthcare tie-ups.
- Support the team in developing corporate health-check packages, camps, and employee wellness programs.
- Coordinate corporate meetings and follow up on business opportunities.
- Community Outreach & Health Camps
- Plan and coordinate health awareness programs, medical camps, screening camps, and community outreach activities.
- Promote hospital specialties and preventive healthcare initiatives within Sulur and surrounding areas.
- Coordinate with doctors and hospital departments for successful execution of outreach programs.
- Patient Acquisition & Engagement
- Generate leads through field marketing, community activities, corporate visits, and referral networks.
- Follow up on enquiries and coordinate with relevant hospital departments to facil

📌 Marketing Executive (Sulur)
🏢 KOVAI MEDICAL CENTER AND HOSPITAL
📍 Sulur