Location: Virgonagar, Bengaluru

Experience: 2 to 4 years of experience

Salary: 4.80 LPA

Employment Type: Full time

Working Days: Mon to Sat

Job Overview:

We are seeking a creative, data-driven, and proactive Digital Marketing Executive to strengthen our brand presence and drive lead generation across digital channels. The ideal candidate is passionate about sustainability and innovation, understands modern marketing strategies, and can translate brand values into impactful digital narratives.

Key Responsibilities:

Digital Strategy & Campaign Management
- Plan, execute, and manage multi-channel digital marketing campaigns across platforms including LinkedIn, Instagram, Facebook, YouTube, and Google Ads.
- Develop performance-driven paid marketing strategies (SEO, SEM, Meta Ads, Google Ads) to improve website traffic, visibility, and conversion rates.
- Collaborate with internal teams to align digital strategies with brand objectives and sustainability messaging.

Content & Creative Development
- Conceptualize, create, and manage engaging content including posts, videos,



blogs, infographics, and emailers.
- Ensure brand consistency across all digital communication and visual elements.
- Coordinate website updates, landing pages, and blog uploads in line with ongoing campaigns.

Social Media & Community Engagement
- Manage and grow social media channels through targeted content, audience engagement, and periodic campaign execution.
- Monitor trends, audience behavior, competitor activities, and sustainability-related communication to inform content strategy.

Analytics & Reporting
- Track and analyze performance metrics using Google Analytics, Meta Business Suite, and other analytics tools.
- Generate weekly and monthly performance dashboards with insights, actionable recommendations, and data-backed improvements.
- Optimize campaigns continuously based on analytics and market trends.

Sales Support & Lead Generation
- Work closely with the sales and business d

📌 Digital Marketing Executive (Virgonagar)
🏢 SM Group
📍 Virgonagar