Chief Marketing Officer (CMO) – Kefilo
Role:
Chief Marketing Officer / Founding Marketing Leader
Company:
Kefilo
Compensation:
Equity Only
Work Mode:
Remote / Part-time
Commitment:
20–25 hours/week
About Kefilo
Kefilo is building a
human transformation ecosystem
around functional nutrition, preventive wellness, gut health and lifestyle redesign. We are building beyond a traditional food-delivery model, with a focus on long-term transformation programs, premium customers and scalable B2C & B2B distribution.
Role Overview
We are looking for a
founder-minded CMO
who can take complete ownership of Kefilo’s
brand, growth, customer acquisition, content, distribution and marketing strategy
.
This is an
equity-only founding leadership role
, not a conventional marketing job. You will work directly with the founder to build Kefilo into a solid transformation-focused consumer brand and create a repeatable growth engine.
Key Responsibilities
- Brand & Positioning – Build Kefilo as a premium human-transformation and wellness brand, including positioning, messaging,
storytelling and brand strategy.
- Growth & Customer Acquisition – Develop and execute B2C and B2B growth strategies across Meta, Google, organic content, influencers, communities, partnerships, events and offline channels.
- Content & Distribution – Build the content strategy around founder-led content, transformation stories, educational content, podcasts, influencers and high-conversion social media distribution.
- Marketing Funnel – Own the complete funnel from awareness → lead generation → consultation → conversion → subscription → retention and referrals.
- GTM & Market Expansion – Identify high-value customer segments and build marketing playbooks for corporates, colleges, gyms, residential communities, doctors, professionals and premium consumers.
- Performance & Analytics – Track and improve CAC, conversion rate, LTV, retention, ROAS, lead quality and marketing ROI through continuous experimentati
📌 Chief marketing officer (India)
🏢 Kefilo
📍 India