Agency :

PivotRoots

Job Description :

PivotRoots is looking for a Senior Executive - Digital Analytics & CRO at our Gurgaon office with 2-4 years of experience. The ideal person will maintain delivery excellence, manage operational workload, while handling dual responsibilities across CRO experiment execution and Google Tag Manager (GTM) implementation.

Key Responsibilities:

Conversion Rate Optimization (CRO):
- Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
- Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks.
- Collaborate with design and development teams to build experiment variations. This position involves direct interaction with clients, necessitating exceptional interpersonal and presentation skills.

Tag Management & Data Infrastructure:
- Implement, maintain, and audit tracking tags via Google Tag Manager (GTM) for web and mobile web environments.
- Configure custom event tracking, data layer structures,



and analytics setups (GA4).
- Troubleshoot tag deployment, data layer issues, and integration discrepancies across third-party martech platforms.

Client & Campaign Execution:
- Support end-to-end execution for ongoing enterprise accounts (including non-profit, retail, and real estate sectors).
- Deliver performance reports and experimentation insights to internal stakeholders and client teams.

Key Qualifications & Technical Skills:
- 3–4 years of hands-on experience using CRO platforms such as VWO, Optimizely, or similar engines.
- Proven experience in Google Tag Manager (GTM) setup, Data Layer design, and GA4 integration.
- Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup.
- Familiarity with web analytics tools (Google Analytics 4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity).
- Robust analytical mindset, atte

📌 Senior Executive (Gurugram)
🏢 Havas
📍 Gurugram