Company:
Taj Consultancy Service

Website:
Visit Website

Business Type:
Startup

Company Type:
Service

Business Model:
B2B

Funding Stage:
Pre-seed

Industry:
Information Technology

Salary Range:
₹ 30-34 Lacs PA

Job Description
This is a Permanent role with our Big 4 Consulting clients.
We are looking for an experienced
Salesforce Marketing Cloud Personalization (MCP) Architect
with
8-15 years of overall experience and deep expertise in Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
to lead enterprise personalization initiatives.

Key Responsibilities
- Lead architecture, design, and implementation of Salesforce Marketing Cloud Personalization (MCP) solutions across enterprise clients.
- Define personalization strategies leveraging customer behavior, profile attributes, catalog data, and real-time interactions.
- Architect and implement Sitemap, Event Tracking, Catalog Design, User Identity Management, Segments, Recommendations, Campaigns, and Templates.




- Design scalable approaches for capturing customer interactions across websites, portals, mobile applications, and digital platforms.
- Develop personalization and recommendation strategies using behavioral and transactional data.
- Define customer identity resolution and profile unification strategies within MCP.
- Collaborate with business stakeholders to translate marketing and customer experience requirements into scalable technical solutions.
- Design integration frameworks between MCP and enterprise systems including CRM, CDP, Data Warehouse, eCommerce, and APIs.
- Lead discovery workshops, solution reviews, architecture governance, and technical design sessions.
- Establish implementation standards, deployment strategies, documentation, and best practices.
- Optimize existing personalization programs through data analysis, campaign performance reviews, and recommendation tuning.
- Provide technical leadership and mentorship to development and implementation teams.

Required Skil

📌 Salesforce MCP Architect (Bengaluru)
🏢 Sourcingxpress
📍 Bengaluru