PERFORMANCE MARKETING MANAGER / GROWTH MARKETER

Zookout.com | Build Growth. Own Numbers. Create Impact.

ABOUT ZOOKOUT

Zookout is building India’s next-generation Customer Discovery & Saving Platform, connecting consumers with restaurants, cafés, hotels, resorts, spas, salons, activities, entertainment, D2C brands and experiences.

Our mission: Help consumers discover more, experience more and save more — while helping businesses acquire customers and grow.

We are looking for a Performance / Growth Marketer who thinks beyond running ads and takes ownership of measurable business growth.

ROLE

Own Zookout’s performance marketing engine across:

* Customer acquisition

* App installs

* Registrations

* Transactions

* Revenue

You will turn marketing budgets into measurable growth through:

Test → Learn → Optimize → Scale → Repeat

You will work closely with founders, product, creative, content and business-development teams.

KEY RESPONSIBILITIES

* Plan, launch and optimize campaigns across Meta Ads, Google Ads, YouTube and relevant channels.





* Drive app installs, registrations, customer acquisition and transactions.

* Build and optimize full-funnel campaigns from awareness to conversion.

* Own and improve CAC, CPI, CPA, CTR, CPC, CVR, ROAS and LTV.

* Develop audience segmentation, retargeting and re-engagement strategies.

* Run A/B tests across creatives, audiences, copy, landing pages and offers.

* Identify winning campaigns and scale them efficiently.

* Work with creative teams to develop high-converting ad creatives.

* Analyse customer behaviour and identify growth opportunities.

* Track performance using GA4, Meta Pixel/CAPI, Firebase and analytics tools.

* Build weekly/monthly performance dashboards and reports.

* Monitor competitors and identify new acquisition opportunities.

* Experiment with current channels, partnerships and unconventional growth tactics.

* Work with the product team to improve conversion throughout the cus

📌 ZOOKOUT.COM - Performance Marketing Manager (Andheri East)
🏢 ZOOKOUT GLOBAL
📍 Andheri East