We are looking for a results-oriented Digital Marketing Manager to plan, execute and optimise digital campaigns for multiple real estate projects. The candidate will be responsible for generating genuine, sales-qualified leads at an optimised cost.
The role involves independently managing digital marketing for a minimum of 4 and up to 10 projects per month.
Key Responsibilities
- Plan and manage paid campaigns on Meta, Google, YouTube and LinkedIn.
- Generate genuine and relevant real estate leads.
- Continuously reduce cost per lead while maintaining lead quality.
- Manage campaign budgets, targeting, retargeting and lead-generation strategies.
- Monitor and optimise campaigns daily.
- Conduct A/B testing of audiences, creatives, headlines and landing pages.
- Collect project information and sales inputs from management and the sales team.
- Prepare clear content strategies and creative briefs for editors and designers.
- Guide the editor on posters, videos, reels, ad creatives and promotional content.
- Review creative output and ensure it meets campaign objectives.
- Coordinate with the sales and pre-sales teams to evaluate lead quality and conversion.
- Manage social media pages and monthly content calendars.
- Track campaign performance and submit daily, weekly and monthly reports.
- Manage multiple projects, campaigns and deadlines simultaneously.
Required Skills
- Strong practical knowledge of Meta Ads Manager, Google Ads, YouTube Ads and LinkedIn Ads.
- Proven experience in performance marketing and lead generation.
- Robust understanding of audience targeting, retargeting and campaign optimisation.
- Ability to analyse cost per lead, conversion rate, click-through rate and return on advertising expenditure.
- Knowledge of Google Analytics, Meta Pixel,
📌 Walk-in || Social Media Manager (Bengaluru)
🏢 Stature Properties private
📍 Bengaluru
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.