Experience - 2-3 Years

*Key responsibilities:*
- Plan and execute on-page SEO strategies including keyword research, meta optimisation, internal linking, and technical audits.
- Build and manage off-page SEO campaigns, including link building, digital PR, guest posting, and citation management.
- Create high-quality, SEO-optimised content: blogs, landing pages, email copy, and social creatives.
- Manage and grow the brand’s presence across Instagram, LinkedIn, Facebook, X, and other relevant platforms.
- Produce structured monthly performance reports covering SEO rankings, organic traffic, social engagement, and conversion trends.
- Identify gaps, flag risks, and propose concrete improvement actions within each monthly review cycle.
- Optimise content for Answer Engine Optimisation (AEO) structured data, featured snippets, and FAQ formats to capture AI-driven answers.
- Apply Generative Engine Optimisation (GEO) principles to ensure brand visibility within AI-generated search results (ChatGPT, Gemini, Perplexity).




- Leverage generative AI tools (ChatGPT, Claude, Gemini, Jasper, etc.) to speed up content ideation, drafting, and repurposing workflows.
- Conduct competitor and algorithm-change analysis; adapt strategy proactively.
- Collaborate with designers, product, and sales teams to align messaging and campaigns.

*Requirements:*
*Must have*
- 2-4 years in a digital marketing role.
- Hands-on on-page and off-page SEO experience.
- Proficiency in GA4, Search Console, SEMrush / Ahrefs.
- Solid written communication skills.
- Experience producing structured performance reports.
- Social media platform management experience.

*Nice to have*
- Working knowledge of GenAI tools for content.
- AEO / GEO exposure or curiosity.
- Schema markup & structured data implementation.
- Google Ads or Meta Ads experience.
- Basic HTML / CMS knowledge (WordPress).
- Looker Studio dashboard building.

📌 Digital Marketing Executive (Ahmedabad)
🏢 Techtic Solutions
📍 Ahmedabad