ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India & global markets. With a line-up of top-rated shows of India across 12 languages, ZEE5 provides access to best TV shows and Top Bollywood blockbusters, apart from 100,000+ hours of network content. We are on a
mission to create India’s top 2 OTT brand and the next big rise at the content hub in internal markets
Position Overview:
The Campaign Manager shall be an integral part of the digital performance marketing team in driving & executing the Facebook & Google Campaigns for building year on year 4x business growth. The incumbent will have a firm grasp on understanding the data and performance marketing tools to build digital analytics capability and a ROI driven approach to create a buzz amongst our viewers.
Your Success is our Success:
If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big,
experiment and learn then this role and this team is for you Self-starters with a “deploy on day one” mindset are the perfect match for us.
What You’ll Do:
- Execution and implementation of paid campaigns via Facebook, Google Channels, Programme Channels, Media planning and buying on digital, drive new digital initiatives to generate new demand and convert current subscribers.
- Optimizing ROAS (return on ads spend)
- Ownership of end-to-end paid campaigns execution across channels
- Build intuitive and robust dashboards which will help in measuring and acting upon basis campaign performance.
- Analyze campaign results, develop analytical & data driven methodologies to scale up campaigns efficiently.
Who You Are:
- 2-3 years of hands-on experience in digital performance campaigns on: FB Ads Manager & Google Ads Manager.
- Managed App Campaigns (App install / App remarking) at scale FB and Google campaigns.
- Has experience of working on tracking & analytics tool - Apps