Job Description
Role : Performance Marketing Head
Location : Hyderabad
Job Responsibilities
Retail Media & Connected Commerce
- Lead the end-to-end retail media strategy across e-commerce platforms, driving full-funnel growth, market share acceleration, current user acquisition and premiumization in partnership with the agency and retailer ecosystems.
- Architect data-led campaign frameworks across search, display and platform activations, aligning investments to category moments, business priorities and commercial outcomes.
- Ensure seamless integration of brand and commerce media, enabling consistent brand storytelling and synchronized go-live execution across top, mid and lower funnel touchpoints.
- Drive best-in-class NPD launch frameworks with scaled visibility, conversion efficiency and velocity achievement across key marketplaces.
- Partner with brand teams to optimize creative effectiveness, content relevance and retail media efficiencies across the shopper journey.

Measurement, Analytics & Growth Intelligence




- Own the performance measurement ecosystem across retail media and commerce marketing, driving actionable insights through full-funnel reporting, attribution and ROI optimization.
- Establish strategic KPI frameworks linking media investments to business outcomes including share growth, penetration, premium mix and profitability.
- Leverage advanced analytics, retailer data and AI-enabled optimization tools to continuously improve campaign effectiveness and decision-making.

Perfect Digital Store (PDS) Excellence
- Lead the Perfect Digital Store agenda to enhance digital shelf competitiveness, discoverability, conversion and content quality across all retailer platforms.
- Own CARS score governance and performance management in collaboration with global connected commerce teams.
- Drive best-in-class product content strategy including PDP optimization, A+ content, Brand Stores and automated content governance.
- Utilize AI-led content intelligence and im

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