Position Title: Head of Marketing

Company: ImagicaaWorld Entertainment Limited

Location: Pune

About Company: Imagicaaworld Entertainment Ltd. is Indias leading integrated entertainment destination company, proudly operating some of the countrys most iconic leisure brands Imagicaa, WetnJoy, AquaImagicaa, and Sai Teerth. With a presence of 8+ world-class parks across key markets and a energetic expansion pipeline, we are redefining the way India experiences leisure, adventure, and cultural entertainment. Welcoming millions of guests annually, we continue to set new benchmarks in immersive, memorable, and family-friendly

experiences.

Job Overview: We are seeking a dynamic, strategic, and visionary leader to join us as Head of Marketing. This role will spearhead the brand, digital, performance, and growth marketing initiatives across all

entertainment parks under the Imagicaaworld Entertainment Ltd. portfolio. The ideal candidate will bring deep consumer insight, sharp business acumen,



and a proven ability to build powerful brands and drive visitor engagement and revenue growth across diverse channels. As the marketing head for Indias leading entertainment destinations, candidate will play a pivotal role in crafting innovative, data-driven, and creative

marketing strategies that shape how millions of guests experience leisure and adventure in India.

Key Responsibilities:

• Brand Leadership: Define and evolve the brand identity, voice, and positioning for each park and sub-brand, building lasting brand equity through compelling narratives.

• Digital & Performance Marketing: Lead ROI-driven digital initiatives across SEO, SEM, paid media, influencer marketing, and social media, leveraging data-led strategies to optimize reach, engagement, and conversions.

• Consumer Insights & Strategy: Harness market research, analytics, and consumer behavior insights to shape product-market fit, enhance customer experience, and guide brand strategy.

• Integrated Campaign Manag

📌 Head of Marketing (Pune)
🏢 ImagicaaWorld Entertainment
📍 Pune