Key Responsibilities

1. Expand Retail Distribution
- Acquire new retail stores, cafés and restaurants within the assigned territory.
- Build brand's presence in premium retail outlets.

2. Drive Sales Growth
- Achieve monthly sales and billing targets.
- Generate repeat orders from existing retailers.
- Increase order frequency and average order value.
- Maintain healthy secondary sales in assigned outlets.

3. Retail Execution & Merchandising
- Ensure excellent shelf visibility.
- Install and maintain POSM.
- Execute merchandising standards.
- Ensure products are properly displayed and easily discoverable.
- Monitor stock levels, stock freshness and minimize out-of-stock situations

4. Build Strong Customer Relationships
- Develop long-term relationships with retailers and restaurant owners.
- Educate customers about brand products.
- Resolve retailer concerns promptly.
- Ensure high retailer satisfaction leading to repeat business.

5. Market Intelligence
- Track competitor activities.
- Report pricing, promotions and current product launches.




- Share consumer feedback with the management team.
- Identify emerging opportunities in the market.

6. Daily Sales Operations
- Execute daily beat plans.
- Conduct market visits.
- Cold call prospective customers.
- Book orders.
- Follow up on collections wherever applicable.
- Submit daily sales reports.
- Coordinate with the Area Sales Manager on market updates.

Key Performance Indicators (KPIs)

Success in this role will be measured on:
- New retail outlets onboarded
- Productive calls per day
- Orders booked per day
- Monthly billing achievement
- Numeric Distribution
- Secondary Sales
- Repeat Purchase %
- Strike Rate
- Retail store retention %
- Beat Adherence
- Merchandising Compliance

Desired Candidate Profile

Education
- Graduate

Experience
- 1–3 years of FMCG sales experience preferred
- Beverage industry experience will be an advantage
- Experience in General Trade (GT) and MT preferred
- Freshers with strong c

📌 Field Sales Officer (Mumbai)
🏢 Hyrfast
📍 Mumbai