Job Summary

The Account Based Marketing (ABM) Specialist is a seasoned subject matter expert, responsible for playing a pivotal role in supporting the creation and execution of targeted marketing strategies for specific key accounts. This role combines relevant strategic thinking, creativity, and data-driven approaches to support the creation of meaningful connections with high-potential accounts and drive revenue growth.

Responsibilities
- Supports the identification of high-value target accounts based on business objectives.
- Supports with conducting thorough research to understand the needs, pain points, and goals of key accounts.
- Collaborates with cross-functional teams (Sales, Marketing, and Product) to design customized ABM campaigns.
- Supports with the creation of personalised content, messaging, and experiences tailored to target accounts.
- Crafts compelling messages that resonate with the target accounts.
- Utilizes various channels (email, social media, events) to engage decision-makers within target accounts.




- Supports with defining success metrics for ABM campaigns (e.g., pipeline growth, deal acceleration).
- Continuously analyses campaign performance and provides feedback to leadership.
- Implements account-specific tracking and reporting mechanisms.
- Fosters solid relationships with key stakeholders in target accounts.
- Acts as a trusted advisor, understanding their pain points and providing relevant solutions.
- Leverages marketing automation tools, CRM systems, and data analytics to enhance ABM efforts.
- Supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
- Coordinates and participates in events, trade shows, and webinars that are relevant to target accounts.
- Performs any other ABM activities as required by leadership team.

Requirements
- Excellent customer-centric focus.
- Seasoned understanding of multi-channel engagement data, behavioral data and predictive data, in order to

📌 Account Based Marketing Industry programs Specialist (Delhi)
🏢 NTT DATA Business Solutions
📍 Delhi