About Publicis Media

Publicis Media
is the media and data division of
Publicis Groupe
, one of the world’s leading communications groups. It brings together media, technology, data, commerce and strategy capabilities to help brands build stronger connections with consumers and drive measurable business growth.

We are looking for a
technology-oriented media skilled
who can drive the performance and amplification of creator-led content across digital platforms. The role will focus on
media optimization, content boosting and platform-led performance
, particularly across the
Meta and Google ecosystems
.

This is
not a traditional influencer marketing role
. We are looking for someone who understands how creator content can be enabled, amplified and optimized through media, while leveraging technology, automation and AI to improve campaign outcomes.

Key Responsibilities
- Drive
media optimization and performance
across Meta, Google and other digital platforms.
- Plan, execute and optimize paid media campaigns supporting
creator-led content
and social-first campaigns.




- Manage
content boosting and amplification
, ensuring creator content reaches the right audiences at the right scale.
- Analyze campaign performance and continuously optimize towards KPIs such as
reach, engagement, CTR, conversions, ROAS and overall efficiency
.
- Work closely with creative, social and media teams to identify opportunities to improve the performance of creator-led content.
- Explore and implement
AI-driven tools, automation and platform technologies
to improve campaign efficiency and decision-making.
- Develop a strong understanding of
platform capabilities, APIs and technology integrations
that can enhance media activation and optimization.
- Identify opportunities to automate repetitive media processes and improve campaign workflows.
- Leverage data, platform insights and technology to troubleshoot performance issues and develop effective solutions.
- Stay updated on evolving
Met

📌 Senior Manager (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai